Nigerian actress and filmmaker Omoni Oboli has marked a profitable return to the massive display along with her newest movie The Uprising: Wives on Strike 3, which has already garnered N10 million in presale ticket vouchers.
The milestone follows the latest launch of a brand new, progressive voucher system designed to facilitate early ticket gross sales for movies.
The presale figures have been introduced in an Instagram put up by Oboli, who expressed her gratitude to followers and supporters of the movie.
“We have sold N10 million in vouchers alone, and counting. This is massive! Because of you, so many people will get to watch The Uprising for free,” Oboli wrote, celebrating the early success of the film.
Nigerian Box Office additionally confirmed, ”Omoni Oboli & Nile group have introduced that The Uprising made N10M in presales. That’s an enormous determine for a brand new system launched a couple of weeks in the past.”
The movie, now displaying nationwide, represents Oboli’s return to cinema after a five-year hiatus. The premiere, held on October 13, 2024, at EbonyLife Place in Lagos, was attended by notable Nollywood figures together with Uche Jombo, Hilda Dokubo, Chioma Akpotha, and Femi Branch, in addition to media personalities and trade influencers.
What we all know
The presale success of The Uprising is essentially attributed to the launch of the “Atlas by Reach” voucher system, a brand new platform developed by Nile Media Entertainment Group.
This system permits filmgoers to buy tickets upfront and present them to others, making it simpler for followers and influencers to advertise films earlier than their official launch. Nile Media’s CEO, Moses Babatope, emphasised the potential of the voucher system to drive financial development throughout the leisure sector.
“This innovation has the potential to grow admissions, increase sales, and boost the nation’s economy,” Babatope acknowledged. “We are pushing boundaries in Nollywood by introducing a groundbreaking system that redefines the way tickets are sold. Pre-selling for films is now a reality, and it’s transforming the industry.”
The voucher system was launched along with The Uprising, and its early success alerts a promising future for comparable fashions in Nollywood. Babatope famous that the initiative may encourage different filmmakers to undertake pre-selling methods, serving to them maximize field workplace efficiency and attain wider audiences.
What it’s best to know
The Uprising: Wives on Strike 3 is the most recent installment within the Wives on Strike franchise, which gained widespread approval for its mix of social commentary and comedy.
Written by Cheta Chukwu and directed by Oboli, the brand new movie takes a darker flip, telling the story of a mom’s quest to rescue her kidnapped son, which leads her right into a violent and harmful world.
Following the success of the earlier movies, Wives on Strike: The Uprising continues to deal with societal points via the lens of feminine empowerment, with Oboli as soon as once more delivering a gripping narrative that resonates with Nigerian audiences.
