Wunmi Toriola’s newest movie, Queen Lateefah, has continued its sturdy efficiency on the West African field workplace, reaching N256 million in complete gross as of the third weekend of October 2024.
Over the weekend spanning October 18-20, the movie pulled in a further N23.3 million, inserting it among the many top-grossing movies of the interval, second solely to Omoni Oboli’s The Uprising.
With this momentum, the movie is effectively on observe to surpass the N300 million mark. Just final week, monetary information outlet Nairametrics reported that Queen Lateefah had earned N216 million within its first 18 days in cinemas.
According to Opeyemi Ajayi, CEO of Cinemax, the movie is scheduled for not less than a 12-week cinema run, indicating vital room for additional earnings.
Queen Lateefah has already outperformed different main Nollywood releases, together with Ajakaju: Beast of Two Worlds, which grossed N250 million, and Lakatabu, which introduced in over N200 million.
The sturdy efficiency of Queen Lateefah displays a buoyant outlook for the Nigerian field workplace because it heads into the ultimate quarter of 2024, bolstered by a number of high-profile releases nonetheless to come back.
What to know
Co-produced by Wumi Toriola Productions and Captain of the Sea Productions, the movie follows the lifetime of Lateefah Adeleke, a 30-year-old businesswoman striving to ascend the social ladder.
- However, her rigorously curated picture begins to crumble when she crosses paths with Jide Rhodes, a 35-year-old businessman, who reveals the cracks between her public persona and her precise life circumstances.
- This thematic rigidity between phantasm and actuality lies on the coronary heart of the movie, providing a layered and compelling narrative.
- The character of Lateefah, raised by an illiterate mom in dire financial circumstances, resides in a rundown constructing with vibrant, eccentric neighbours. Despite her grim realities, she portrays herself as a profitable, cosmopolitan skilled, a distinction that fuels the movie’s dramatic core.
- The solid of Queen Lateefah contains a few of Nollywood’s high abilities, with Kunle Remi, Femi Adebayo, Nancy Isime, and two-time African Magic Viewers’ Choice Award winner Broda Shaggi, making certain huge enchantment and a high-profile manufacturing.
- In its opening week, Queen Lateefah earned N100.2 million, a determine Cinemax heralded as a major success for Toriola in her debut as a producer.
Opeyemi Ajayi emphasised Cinemax’s strategic imaginative and prescient of positioning itself as a serious participant within the Nigerian movie trade by collaborations with native filmmakers and a concentrate on telling African tales.
The success of Queen Lateefah highlights Nollywood’s potential to drive cultural content material not solely inside Nigeria however throughout Africa.
